When West End espresso bar Two Trees got in contact about producing a promotional video for their Pozzible campaign to fund a cold-pressed coffee delivery bike, I knew the video had to be evocative and sell the idea to viewers on both a logical and motional level. We decided to get a fixie bike and fill the basket with cold pressed coffees, and shoot co-owner Mim travelling around and delivering coffee to friends, culminating with her arriving at South Bank for an afternoon picnic. This, coupled with owners Jordan and Mim listing the reasons behind the bike and the campaign made for an effective and compelling video which helped bolster their fund raising efforts.

 

This video was co-produced with Raven Blackhart (editing and additional camera work)